This video was used to present a vision of what Cortana could potentially become to the senior leadership of Microsoft who at the time were divided over the direction of intelligent digital assistants.
From start to finish we had 10 days to write, shoot and edit.
My role was to collaborate with our UI designers to help art direct, track and animate all of the UI elements into the screens and devices.
The result was $1B in funding released to the development of Cortana.