To celebrate the launch of the Xbox One, Microsoft transformed Times Square into a fully branded experience—featuring massive digital billboards filled with animation and motion graphics created by our team.

As an After Effects animator and editor on the project, I was flown to New York ahead of the event to test and fine-tune our work directly on the iconic Times Square displays. Each screen had its own technical specs, resolutions, and dimensions, so part of my role was adapting animations to ensure they played beautifully across every size and shape.

The result was a bold, high-impact launch that turned heads and was seen by audiences around the world—both in person and across media coverage globally.