After experimenting with DUIK on a few side projects, I pitched the idea of using character animation to make our how-to content more engaging. That pitch turned into a five-part animated video series for Microsoft Search in Bing.

I brought the graphic designer’s style frames to life using DUIK, Joysticks ‘n Sliders, and After Effects—crafting animations that were playful, clear, and story-driven. My goal was to make the instructional content feel approachable and fun, without losing clarity.

The videos were so well received by stakeholders that they remained in use for several years and were refreshed multiple times as the UI evolved—proof that a little animation can go a long way.