This social media campaign marked a major milestone: the first time Bing was officially branded as Microsoft Bing. It also promoted the Give with Bing program across Microsoft’s key social platforms.

Because this was the debut of the new brand identity, there were a number of specific guidelines and considerations around branding, tone, and visual consistency.

My role involved integrating text seamlessly into each scene—creating a sense of depth and placement so the typography felt like a natural part of the environment. I also handled editing and delivered a wide array of formats and aspect ratios tailored for various platforms. From visual storytelling to final exports, I ensured the campaign felt unified, engaging, and on-brand across the board.